Netflix content given age rating by algorithm

Netflix content given age rating by algorithm

Netflix has labelled all of its content with a UK age rating generated by an algorithm.


The technology was developed with the British Board of Film Classification (BBFC), which classifies films in cinemas.

Netflix staff watched its entire catalogue, tagging sex scenes, depictions of violence and swear words, then fed this data into the algorithm.

The BBFC urged other streaming services to follow suit.

'Innovative partnership'

Chief executive David Austin said: "With people spending increasing amounts of time online, it's more important than ever for families to have clear, consistent advice on content, so they can choose well.

"This innovative partnership with one of the biggest services in the UK has allowed us to do just that.

"No matter what families choose to watch, they can watch with confidence."

BBFC research suggests 85% of parents and 95% of teenagers want age ratings on streaming platforms.

And Netflix voluntarily gave its more than 10,000 films, documentaries and programmes - which may not have already been classified by the BBFC for cinema or physical-media release - U, PG, 12A, 15 or 18 labels, in under two years.


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Posted Date : December 01 2020